Social Studies – Consumerism

March 25th, 2015

Grade 7

Subject: Social Studies

Period Length: 40 minutes

Objective: To develop an understanding of how advertising contributes to consumerism, and how to be aware of one’s own levels of consumption.

Outcome: RW8.2 To assess the implications of personal consumer choices.

Indicators:  i) Assess examples of advertising and respond; students will determine how advertisers are convincing its viewers to buy products and how to fight against it

Adaptive Dimension:

  • If students have a hard time coming up with 6 different answers for their homework, they can pair up with a friend to work on it together.
  • If a student needs help, they will be paired with another student either way.

Preparation/Materials: Piece of paper to write the assignment on. USB with PowerPoint on it.

Prerequisite Learning:  Previous Social Studies lesson addressed consumerism briefly. Students need to know what the word means, and if not, a definition will be provided.

Presentation Classroom Management
Set: (10 minutes)–          Ask the students “What kinds of advertisements have you seen lately?” We will talk about ads on TV and what they thought of them. Then I will ask them if they think the advertisement convinces them to buy the product. –          To get their attention I will remind them that recess/lunch is over, then wait for them to be seated quietly and looking at the PowerPoint at the front of the board.-          If they do not raise their hands to share their points, I will remind them that I won’t answer their questions unless they raise their hands first.
Development: (20 minutes)–          I will introduce consumerism, and start the PowerPoint. I will ask them to raise their hands and go over what they learned in the last Social Studies class, and then I will ask them to try to define consumerism.-          We will talk about the definition I provide for them: (Consumerism — the consumption of goods and services in excess of one’s basic needs)

–          Together as a class we will go over the different examples of ads in the PowerPoint, and talk about how it convinces its audience to buy the product. We will cover: appealing to gender roles, convincing it will provide happiness and wealth, and association.

–          Afterwards, we will talk about how to make healthier decisions that work against consumerism. Those are:

–          Research before you buy

–          Asking yourself whether or not you really need the product

–          Considering the environment beforehand

–          Then we will look at different ways to reuse, reduce, and recycle.

–          I will show the class a short YouTube video on reusing Coca Cola bottles, then look at other ways we can recycle.

–          Before the lesson starts, I will draw three smiley faces on the whiteboard. I will remind the class that they had problems staying quiet while other students were talking and got a bit disruptive. I will tell them that every time they get rowdy and loud, I will cross a smiley face off the board, which will mean their homework will require more answers and take more time to complete.-          They will get one warning before I cross off a smiley face, to be fair.
Closure (10 minutes): –          I will explain the short assignment to them, and they will have ten minutes to work on it. They will be asked to brainstorm 6 different ways to fight against consumerism, which will be due at the end of class. –          If the lesson is done early before the next period, they will be asked to work on homework from earlier in the day. If students get rowdy, I will ask them to take a seat and remind them that I had to ask them to sit down 7-8 times last week.

Assessment:  Students will have to fill out a sheet with 6 different ways they can reduce, reuse, and recycle. The point of the assignment is to get them thinking about waste, and how to prevent it. The sheet will be marked out of 6.

ECS300 – SS Consumerism

This is my target sheet for the week:

March 25th

Thanks for reading,

Frances Kurtenbach


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